IHOP Batters Up to Raise $3 Million for Children’s of Alabama on National Pancake Day

BIRMINGHAM (Jan. 18, 2013) – IHOP will serve free pancakes to benefit Children’s of Alabama in celebration of National Pancake Day on Tuesday, February 5th, at participating restaurants across the state.

That day, IHOP customers can enjoy a free short stack of IHOP’s famous buttermilk pancakes and, in turn, will be asked to make a donation to the Children’s Miracle Network Hospitals (CMNH) to improve the lives of children at the 170 CMNH Hospitals nationwide. One-hundred percent of the funds donated at participating Alabama IHOP locations will be donated to Children’s of Alabama. This year will mark IHOP’s sixth year of celebrating the national event, and nearly 1,400 IHOP restaurants throughout the United States will once again invite guests to enjoy a free short stack of IHOP’s signature buttermilk pancakes from 7 a.m. to 10 p.m.

Miracle Balloons will be sold for $1 each, personalized and displayed at participating IHOP restaurants during February, offering guests another way to show their support of CMNH and contribute to the National Pancake Day fundraising effort.

 Just last year, boys and girls from across Alabama made more than 670,000 visits to Children’s Hospital.  

Pancake Day is a tradition that dates back several centuries to when the English prepared for fasting during Lent.  Strict rules prohibited the eating of all dairy products during Lent, so pancakes were made to use up the supply of eggs, milk, butter and other dairy products…hence the name Pancake Tuesday, or Shrove Tuesday.  IHOP’s National Pancake Day will take place a week before Shrove Tuesday on Tuesday, February 5.

“IHOP is thrilled to bring families and communities together in support of the efforts of Children’s Miracle Network Hospitals and other local charities on National Pancake Day,” said Des Hague, IHOP’s president. “We want to thank our guests who helped us raise $875,000 to support Children’s Miracle Network Hospitals and other local charities last year, and we ask them to join us again to surpass our fundraising goal of $1 million for 2012.”

Since the inception of National Pancake Day in 2006, IHOP has raised more than $8 million to support charities in communities in which it operates.

Participating IHOP restaurants in Alabama include:

· Birmingham (5243 Highway 280) and (7748 Crestwood Blvd.)

· Decatur (1428 Beltline Road SW)

· Dothan (3407 Ross Clark Circle)

· Homewood (221 State Farm Parkway)

· Huntsville (3001 S. Memorial Parkway)

· Montgomery (115 Eastern Blvd.) and (2950 E. South Blvd.)

· Oxford (1904 U.S. Highway 78 E)

· Pelham (2000 Pelham Parkway)

Athens (16211 Athens Limestone Blvd.)

  For more information about IHOP’s National Pancake Day, or to learn more  about Children’s Miracle Network and make an online donation, visit www.ihoppancakeday.com.

 ABOUT CHILDREN’S MIRACLE NETWORK HOSPITALS

Children’s Miracle Network Hospitals is an international non-profit organization that raises funds for more than 170 children’s hospitals. Countless individuals, 90 organizations and 400 media partners unite with Children’s Miracle Network Hospitals to help sick and injured kids in local communities. Donations to Children’s Miracle Network Hospitals create miracles by funding medical care, research and education that saves and improves the lives of 17 million children each year. To learn more go to miraclesoup.org.

 ABOUT IHOP

For 50 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The first IHOP opened in Toluca Lake, Calif. in 1958, and as of September 30, 2008, there were 1,375 IHOPs in 49 states, Canada and Mexico. IHOP restaurants are franchised and operated by Glendale, Calif.-based IHOP, a subsidiary of DineEquity Inc. (NYSE: DIN).

 ABOUT CHILDREN’S OF ALABAMA

Children’s of Alabama has provided specialized medical care for ill and injured children across the state and throughout the southeastern U.S. since 1911. For the past three years, Children’s has been ranked among the best children’s hospital programs in the nation by US News & World Report. Last year, patients made more than 634,000 outpatient and nearly 14,000 inpatient visits to Children’s from every county in Alabama and from 47 other states. With more than 2 million square feet, it is the third largest pediatric medical facility in the U.S. Children’s offers inpatient and outpatient services across its Russell Campus on Birmingham’s historic Southside with additional outpatient services provided at Children’s South and Children’s on 3rd. Primary care is provided at more than a dozen medical offices in communities across central Alabama. Children’s of Alabama is the only medical center in Alabama dedicated solely to the care and treatment of children. It is a private, not-for-profit medical center that serves as the primary site of the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, research and residency programs. Children’s recently moved much of its inpatient services into a new building named The Benjamin Russell Hospital for Children. More information is available at www.childrensal.org.

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Posted on January 18, 2013, in News Releases. Bookmark the permalink. Leave a comment.

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