Kohl’s Cares® grants $98,744 for health and wellness of Alabama children at Bike Rodeo

BIRMINGHAM (Oct. 4, 2013) – Kohl’s Department Stores, through the Kohl’s Cares® cause merchandise program, donated $98,744 to Children’s of Alabama today. The donations were collected from Kohl’s stores located in Hoover and Trussville. Kohl’s has gifted approximately $553,412 to Children’s since 2009. The gift was announced at a bicycle rodeo held at Rocky Ridge Elementary School in Hoover.

“Kohl’s has been a dedicated supporter of children’s health across the country,” said Julie Cole Farmer, program coordinator for Kohl’s ThinkFirst Alabama. “We are fortunate to have such a great partner here in Alabama. Along with the donations which allow us to continue our spine and brain injury prevention programs, Kohl’s associates also volunteer on a regular basis to make many of our community outreach events a success.”

This year’s grant will support Kohl’s ThinkFirst Alabama’s efforts to promote bicycle safety awareness. Dr. James M. Johnston, medical director for Kohl’s ThinkFirst Alabama and an assistant professor of pediatric neurosurgery at UAB who treats patients at Children’s, discussed brain injuries with students and faculty at Rocky Ridge and released Children’s latest bicycle trauma statistics at the event. The rodeo featured stations designed to teach students the proper fit of a bike helmet and safety information.

Thus far in 2013, Children’s has treated 19 children for injuries in its Level I Trauma Center resulting from cycling. Last year Children’s treated 24 children for traumatic injuries from cycling. Both years the majority of these injuries were to males and many required hospitalization. Many could have been prevented, Johnston said.

Kohl’s ThinkFirst Alabama is a brain and spinal cord injury prevention program that educates school-aged children on basic brain and spinal cord anatomy and injury prevention, concussion prevention and symptom recognition. Kohl’s ThinkFirst Alabama uses a paid classroom instructor along with volunteers who have sustained and survived brain or spinal cord injuries and volunteer physicians, to teach students how decisions that either they or someone else around them make can have devastating, long-lasting consequences in their lives.

Kohl’s commitment to Children’s is made possible through the Kohl’s Cares cause merchandise program. Through this initiative, Kohl’s sells $5 books and plush toys where 100 percent of net profit benefits children’s health and education programs nationwide, including hospital partnerships like this one. Kohl’s has raised more than $231 million dollars through this merchandise program. In addition to the merchandise program, Kohl’s Cares features the Kohl’s Cares Scholarship Program, which last year recognized more than 2,300 young volunteers with more than $400,000 in scholarships and prizes. Through Kohl’s Associates in Action volunteer program, more than 669,000 associates have donated more than 2.2 million hours of their time since 2001 and Kohl’s has donated more than $63 million to youth-focused nonprofit organizations. Kohl’s also offers fundraising gift cards for schools and youth-serving organizations. For more information, visit http://www.Kohls.com/Cares.

About Children’s of Alabama
Children’s of Alabama has provided specialized medical care for ill and injured children across the state and throughout the southeastern U.S. since 1911. For the past four years, Children’s has been ranked among the best children’s hospital programs in the nation by US News & World Report. Last year, patients made more than 670,000 outpatient and nearly 14,000 inpatient visits to Children’s from every county in Alabama and from 41 other states and four foreign countries. With more than 2 million square feet, it is the third largest pediatric medical facility in the U.S. Children’s offers inpatient and outpatient services across its Russell Campus on Birmingham’s historic Southside with additional outpatient services provided at Children’s South and Children’s on 3rd. Primary care is provided at more than a dozen medical offices in communities across central Alabama. Children’s of Alabama is the only medical center in Alabama dedicated solely to the care and treatment of children. It is a private, not-for-profit medical center that serves as the primary site of the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, research and residency programs. In 2012, Children’s moved much of its inpatient services into a new building named The Benjamin Russell Hospital for Children. More information is available at http://www.childrensal.org, or on Facebook (facebook.com/childrenshospitalofalabama) and Twitter (twitter.com/ChildrensAL).

About Kohl’s
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl’s operates 1,155 stores in 49 states. In support of the communities it serves, Kohl’s has raised more than $231 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl’s Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit http://www.Kohls.com, join the discussion on Facebook (http://www.facebook.com/kohls) or Twitter (http://twitter.com/Kohls) or get inspired on Pinterest (http://pinterest.com/kohls/) and Instagram (http://instagram.com/kohls).

Contact: Adam Kelley (adam.kelley@childrensal.org), 205-914-9556
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